Shop windows MDF // 2021


The optical illusion of a large circle stamped on the glass, opening like an indiscreet window, transforms our shop window into a thread count - a magnifying glass created to verify the number of threads in the weft and the warp of a certain fabric - through which we visualize the frames that start a textile creation and we enter the wonderful and unknown world of the artisan work of the loom, magnified by a magnifying glass to identify every detail.

Frames where the fabrics are intertwined creating a network of lattices that are superimposed on each other allow to distinguish the material fibers that give rise to their final result: the fabric.

TRAMAS is an installation done in the shopwindows of the Madrid and Barcelona GANCEDO flagship stores. Photo: ©Asier Rua