Shop windows MDF




The starting point of this project is EQUILIBRIO, where an allegory is attempted and the subtle line between the outdoor and indoor worlds is captured. As a material it can change its perception, depending on the space where it is placed.

An illusion is created in space, which is achieved by creating a game where subtle strips of fabric cross fictitious portals, where they pass from one space to another, materializing in cushions of different shades and sizes. These cushions float in space leaning on these bands and maintaining their balance, creating that double reading.

EQUILIBRIO is an installation done in the shopwindows of the Madrid and Barcelona GANCEDO flagship stores. Photo: ©Jaime Lorentelo